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The Collective
Wednesday, May 28, 2008
By Dr. Steven Taylor

Steve Bainbridge notes a possible explanation for the insanity that is Michelle Malkin, and it is something that has occurred to me as well, and was even something I almost commented upon this morning, i.e., that it is all an act meant to generate revenue:

Malkin and Johnson seem to have internalized what I call the “Ann Coulter Business Model.” It’s a familiar concept, based on a couple of simple propositions. First, there is no such thing as bad publicity. Second, as the sage Charles Barley observed, the meek may inherit the earth, but they don’t get the ball. To stand out from a crowd, you’ve got to be provocative. You’ve got to make your friends—and, almost as important, if not more so, your enemies—keep tuning in to see what you’re going to say next.

[...]

In sum, there’s a method to the madness.

Indeed. I suspect that he is correct.

One thing is for sure: if one wishes to succeed in the blogging business, one sure way is to be sure to be as ideological and shrill as possible.

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