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The Collective
Thursday, December 14, 2006
By Dr. Steven Taylor

Breaking Update: Verizon has decided to change the name. See here.

Well, it would appear that Verizon has decided that all I get from them is one letter from an attorney and then silence.

As such, I think that I would appreciate it if you all would visit Verizon - PoliBlog and leave some polite comments and/or send e-mails as to why their blog designers couldn’t use Google to recognize that the name was taken. (And please, be polite).

Also, any links to this post would be appreciated.

It seems odd to me that Verizon wishes to get on all the bloggy goodness, but doesn’t want to be good neighbor in the Blogosphere.

Previous posts on this issue are here, here and here.

Update: Let’s put it this way: companies like Verizon are starting to understand that there is something to this whole blogging business and they wish to exploit it for their own ends. That is all well and good, and I have no problem with it-indeed, I welcome the continued mainstreaming of blogging. However, if companies like Verizon wish to take advantage of what we individual bloggers have help build, then the least they could do is use Google to make sure that they aren’t stepping on anyone’s toes. I am not a giant of the Blogosphere, but I would say that I have a respectable presence and as someone who has blogged daily for almost four years, that I am due at least a modicum of respect over that work.

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Filed under: Blogging | |


  1. A quote from one their posts. I said in my previous blog. . .
    It is obvious they don’t even understand the blogosphere. *sighs and shakes head*

    Comment by Jan — Thursday, December 14, 2006 @ 9:47 pm

  2. I tried commenting there, and my comments were deleted. As for them saying that your blogs couldn’t be confused, I saw a few posts about the election and political issues on there.

    Comment by Brett — Friday, December 15, 2006 @ 12:17 am

  3. Testing.

    Is this comment thing working?

    Comment by hereyago — Friday, December 15, 2006 @ 3:45 am

  4. Even if the Verizon moderator deletes the comments, every little bit of pressure helps.

    Comment by Dr. Steven Taylor — Friday, December 15, 2006 @ 7:28 am

  5. Verizon Steals PoliBlog Name

    The folks at Verizon have persisted in operating a not-very-good blog by the name “PoliBlog.” This, despite the fact that Steven Taylor has been running a good blog named “PoliBlog” since February 2003, is the #1, #2, and #3 s…

    Trackback by Outside The Beltway | OTB — Friday, December 15, 2006 @ 8:41 am

  6. Show your support!

    Steven Taylor is having some issues with Verizon over the name poliblog. It would appear that Verizon thinks it is appropriate to steal the name of an established blog and use it as their own.

    Trackback by Irrational Woman — Friday, December 15, 2006 @ 9:07 am

  7. Hasn’t this happened to you before with another blog?

    Comment by Mark — Friday, December 15, 2006 @ 9:08 am

  8. The Seattle Times started a blog at their paper called “PoliBlog” but were gracious enough to change the name once I brought it to their attention.

    Comment by Dr. Steven Taylor — Friday, December 15, 2006 @ 9:28 am

  9. Well, my comment is posted and being “moderated.” We’ll see what happens.

    Comment by Alabama Moderate — Friday, December 15, 2006 @ 9:55 am

  10. Thanks! Every little bit helps.

    Comment by Dr. Steven Taylor — Friday, December 15, 2006 @ 9:57 am

  11. Posted my comment - can you not take any legal action?

    Comment by Jeff Vreeland — Friday, December 15, 2006 @ 11:05 am

  12. My comment to the Verizon blog:

    “Dunno if you guys realize it or not, but there is already a highly respected “Poliblog” out there; has been for years. You should probably consider changing the name in order to avoid some possible, bad “PR”, because Dr. Stephen Taylor’s blog is both quite popular and well-read amongst those in the bloggosphere. Just a suggestion :-)”

    Comment by Gun Toting Liberal — Friday, December 15, 2006 @ 11:55 am

  13. What would happen if you created a blog called ‘The Verizon Blog’?

    Would Verizon handle it as well as fellow Alabamian political blogger, Dr. Steven Taylor has when Verizon decided to create a blog called “Poliblog“? The REAL “PoliBlog” of course, is the brainchild of Dr. Taylor who created …

    Trackback by Gun Toting Liberal — Friday, December 15, 2006 @ 12:17 pm

  14. Moderation seem to be the order of the day, followed by deletion. And I was way more polite than I usually am . . .

    Comment by cagey1 — Friday, December 15, 2006 @ 12:50 pm

  15. Yep I commented too. Nada show up.

    Comment by Howie — Friday, December 15, 2006 @ 2:52 pm

  16. Just did a quick search… no one has tried to copyright the name yet… you may want to do so.

    You have history with this name, but if you don’t protect it my guess is that Verizon WILL copyright it…

    And yes… been down this road with corporations before…

    Comment by Romeo13 — Friday, December 15, 2006 @ 4:39 pm

  17. Dr. Taylor,

    There does not appear to be any way to respond from the blogsite itself. This is the email I sent to the Verizon headquarters from their main website. I hope this helps and that Verizon sees the wisdom in changing their behavior. Best of luck, I will check back in and follow through as described below if you decide it might help.

    Your company has a new “Policy Blog” website named PoliBlog. This name has been used for several years by a well-respected blogger named Dr. Steven Taylor. Despite repeated requests, your company has refused to satisfactorily address this issue.

    I am an active-duty U.S. Army Major with 23 years service and been deployed (note the email address). I am not an impulsive, ignorant teenager or computer geek. This information is for your use in judging the reliability of my concerns.

    The word “Poliblog” is not a generic term for political or policy blog as Dr. Taylor was told. Weblogs have not been around long enough to have many generic terms. Just because your attorneys say it now, does not make it so and their claim is both incorrect and foolish. The reason it is foolish is simple… the reason Verizon has entered the blogosphere (that is one of the few generic terms) is because of the speed with which information can be transmitted to a wide audience. This cuts both ways. Bad information about something also spreads quickly, and this issue is starting to get picked up by some of the heavier names in blogging.

    Your company, like the Seattle Times did previously on this very issue, should immediately take appropriate steps to correct this. Anyone stepping into a new arena is bound to make mistakes as they learn. Failure to learn from this mistake could end up costing your company’s reputation dearly as the story spreads. Not only will most of the blogging community speak poorly of you online, many will cancel service and recommend avoiding Verizon to their friends. I know I certainly will never consider Verizon if this is how they conduct business, and many of the soldiers I work with would agree.

    Thank you for your time and consideration in reading this, I look forward to a response to both myself and Dr. Taylor. If your company does not care to respond or correct this matter, I will certainly not hesitate to make it known far and wide throughout the military to the best of my (in all modesty) considerable ability. The contents of this email are in my capacity as an individual and do not reflect the views of any official or department of the United States Army.

    [name redacted]

    Comment by Stashiu3 — Friday, December 15, 2006 @ 5:24 pm

  18. Perhaps I’ll start VeriBlog. After all, veriblog is nothing more than a generic term for a blog purporting to be truthful.

    Comment by Jay — Friday, December 15, 2006 @ 5:51 pm

  19. Or is it a generic term for blogs that verify things? Hmmm…

    Comment by Jay — Friday, December 15, 2006 @ 5:52 pm

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