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Via the BBC: Gazprom seals $2.5bn Nigeria deal

Russia’s energy giant Gazprom has signed a $2.5bn (£1.53bn) deal with Nigeria’s state operated NNPC, to invest in a new joint venture.

The new firm, to be called Nigaz, is set to build refineries, pipelines and gas power stations in Nigeria.

I think maybe the PR guys need to rethink that one.

h/t: Rob Farley@LGM

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One Response to “Tales of Marketing Genius”

Chris Lawrence Says:
July 1st, 2009 at 7:07 pm
You’d think the people on the Nigerian end of the deal, being an English-speaking country, might have figured this one out before it happened. Apparently rap music isn’t as popular there as it is here.

Or the documents spelled it as something like “НИГАЗ” and nobody in Nigeria was the wiser. But considering that “Gazprom” almost always appears in Roman alphabet, this seems unlikely.

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